Archive for category Fila
We all know that Paris Hilton loves boozing but she doesnâ€™t want the same for the animals close to her heart! The socialite has turned her attention to the plight of drunken elephants in India.
The 26-year-old socialite was quoted saying, â€œThe elephants get drunk all the time. It is becoming really dangerous. We need to stop making alcohol available to them.â€
Hilton stated these comments after hearing how six wild elephants broke into a farm in the state of Meghalaya and they were electrocuted after drinking supplies of homemade rice beer then uprooting an electricity pole.
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No matter itâ€™s Parisâ€™ good or bad ways but she always manages to steal the show with her presence. The same was witnessed when she arrived in Seoul, South Korea for a BMV event.
Flaunting her new Fila contract the hotel heiress caught every oneâ€™s attention who were present there for the car show.
As a matter of fact I believe that the onlookers were more interested in watching Hiltonâ€™s show than motor event. Even the heiress seemed enjoying peopleâ€™s delight as they all surrounded her to catch the glimpse of the babe.
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Socialite Paris Hilton is these days in Seoul for a promotional tour sponsored by sportswear brand Fila Korea but the hotel heiress is also making headlines in the States for her lawsuit against Hallmark Card Company.
The 27-year old fashionista sued the brand in September for â€œdamages of no less than $100,000 for each of her claims in the suit and Hallmarkâ€™s profits on the card (which retailed for $2.49).â€
Hiltonâ€™s lawsuit claimed that â€œa photograph of Ms. Hiltonâ€™s face is superimposed over a cartoon of a waitress serving food to a patron, along with the dialogue: â€˜Donâ€™t touch that, itâ€™s hot. Whatâ€™s hot? Thatâ€™s Hot.â€™ The suit says Hilton owns the trademark â€œThatâ€™s hot,â€ which was registered in February 2007.â€
But Hallmark has slapped back Paris by saying that she has a habit of making a joke of herself and they have the right to make a parody of her. In addition, Hallmark filed a motion to dismiss the lawsuit on Friday, claiming:
â€œHilton has become a household name, based in large part on her efforts to draw attention to herself. Having done so, she has subjected herself to public scrutiny and the parodistâ€™s pen. The First Amendment does not allow her to respond by welcoming the fawning and flattering, but silencing the critical and comical.â€
Hotel heiress Paris Hilton is the new face of sportswear giant Fila. The American socialite will front a print advertising campaign for the Italian company.
Fila reasons Parisâ€™ sexy and fashion conscious social image that corresponds to that of the company, for their choice of the young starlet. The brand also believes that Paris will be an important trendsetter for 2007 and the endorsement deal will help them to tap her market appeal.
The one-year long contract is estimated to make Paris Hilton richer by 1.5 billion. Following he advertisement campaign, the sportswear company plans to introduce a Paris Hilton for Fila collection.
The photo shoot is taking place in a private location in Venice.