‘Paris Hilton is not a good role model. She is just sensationalism, which is not good for any prestigious brand’. Ok, ok don’t stone me, these are not my words. These are the views held by one Mr Fulvio Brunetta, who happens to be the president of the wine growers association of Treviso, the northern Italian city in the Veneto region where the famous Prosecco wine is made.

Ever since Paris started gracing the ads of Rich Prosecco, an Austrian manufacturer of the Prosecco wine, Mr Brunetta is on a venom-spitting spree. He feels that associating Paris Hilton with Prosecco is not a good decision and it will harm the goodwill of the prestigious brand.

Meanwhile, Gunther Aloys, Rich Prosecco’s Chief Executive and owner, does not seem to be impressed by Brunetta’s appeal. He says,

It’s as if someone from Champagne would oppose us selling champagne cans with Kate Moss for example. It’s just marketing and Paris Hilton is the most famous girl in the world.

Got my point, Mr Brunetta? Of course, you can come out with your own justifications to dislike Paris Hilton, but you just can’t deny the fact that Paris has the power to sell even a sinking ship.

Paris Hilton is much popular than Fulvio Brunetta and Prosecco put together! Don’t believe me? Just try the google search engine and you will be amazed to notice the difference.

Paris Hilton is being introduced as lover Benji Madden's wife.

The hotel heiress - who started romancing the Good Charlotte rocker earlier this year - sparked wedding rumours after Benji's brother Joel called her his "sister-in-law" and Benji was spotted wearing a diamond ring bearing the initials PH.

Paris Hilton’s mom, Kathy, is returning to acting. Kathy is set to appear in an upcoming episode of the soap opera “The Young and the Restless” as herself.

The maternal Hilton’s character on the CBS drama will find a magazine cover model for Peter Bergman’s character Jack Abbott. However, his wife Phyllis (played by Michelle Stafford) didn’t take it lightly when Jack permits Hilton to take over the photo shoot.

Hilton taped the episode on Wednesday. Its screening date schedule is yet to be announced. Paris and Nicky’s mom isn’t new to acting. She had a small part in the sci-fi horror, “The Dark,” in 1979. Her TV credits include guest appearances in “Bewitched,” “Family Affair,” and “Happy Days.”

The socialite said she was looking for "someone who cares about me" and who is "not going to screw me over".

Would-be companions must post videos on the website for the MTV show Paris Hilton's My New BFF, with 20 finalists to be chosen by an online vote.

They will then move into a house with Hilton, learning "normal girl stuff" like fashion and shopping.

The 27-year-old heiress, who found fame on the reality show The Simple Life, told the Associated Press news agency she was currently working on the challenges to set the contestants.

She said she was looking for "someone who's fun, someone who I can trust and someone to get along with that is not going to screw me over. Just someone to have a great time with".

One thing's for sure is that Paris is a marketing genius. She has definitely made herself into a worldwide brand just by acting like the way she does.

Paris - who promised 'Mahiki Madness' on the invitations to her special evening - performed a steamy dance for Benji before the pair left at around 3 a.m.

A source said: "Paris and Benji were all over each other and, at one point, she gave him an impromptu lap dance. Everyone was staring, which only seemed to spur Paris on."

The club paid tribute to Paris by making her a special version of their $200 Treasure Chest cocktail, a potent mixture of champagne and spirits. The drink - which was kept on ice until she arrived - was decorated with flowers and had her name stamped on the side.

Before she left, Paris took to the dance floor and gyrated to her single 'Stars Are Blind'.

Paris Hilton is back in the news again! After reports of her persistent lesbian acts, now it is time for her to publicize that nothing is wrong in her sexual orientation. Yes, Paris is now apparently dating a new man. He is none other than the Good Charlotte guitarist Benji Madden. I feel the millionaire hotel heiress was already on the look-out for a new partner and found Benji absolutely eligible after his recent break-up with girlfriend Sophie Monk. As per media reports, the couple met at Villa nightclub in Los Angeles, where the celebrity socialite was partying hard with friends.

Well, our dear Paris craves for male and female attention with equal desperation. An onlooker was quoted saying,

When she saw Benji, she only had eyes for him. She walked over and gave him a huge kiss. It was over the top and lots of tongue was involved!

After that it was really fast. Not fast as per Hollywood standards I guess. Reportedly, Benji

hibernated in a corner booth with Paris and did not leave until 1:15am. The entire time, she stroked his arm and rubbed his leg as she whispered in his ear.

Carry on guys! Going by Paris’s eccentric lifestyle, I am sure this affair won’t last long. So Benji, you can have all the fun you want as long as her interest in you lasts.

Source: AceShowbiz

Only spoilt heiresses can invent the concept of and throw pre-birthday parties! This warm-up party at Los Angeles Nightclub was a star-studded affair, with Alli Sims, Christine Lakin and Daniel DeCriscio, among others, present. The pink-haired, tiara-clad Paris Hilton then proceeded to Villa lounge in West Hollywood.

The actual birthday bash was a huge event. The socialite celebrated her 27th year by reveling in a sexy song-dance show with the Pussycat Dolls at Pure Nightclub, located inside of Caesars Palace in Las Vegas. Paris floated in a larger-than-life champagne glass, posed for photographs and wowed the crowd, including her sister Nicky, Stephanie March, Robin Antin and Bobby Flay, with her sensuous moves. Paris was attired in a skimpy white dress designed by herself, which revealed more than it concealed.

The Birthday cake looks yummy! And HUGE too!

Paris Hilton and Lindsay Lohan are a true Hollywood story – from best of friends to the worst of enemies. With all the bitichin’ and antics gone long enough, one of them decided to call it a truce. Yes you heard it right; Lohan tried to the gentlemanly thing and called up Paris, sending nice little messages in a 55-year-old smoker’s voice. The gist of the communiqué was an offer for peace and ending of the bitter vendetta.

So far so good! Hilton, being the snob that she without a doubt is, took offense and had her assistant call Lohan up and leave fart sound messages on pop diva’s voice mail. The National Enquirer says:

She had her assistant call Lindsay and leave fart sounds on her voice mail.

What else did you expect from as classy a being as Paris Hilton? Kinda predictable ain’t it? It is quite obvious that this tale is far from over. It will take more than silly childish messages flying back and forth to end this ugly situation. Ah! The mature celebs! By the way pic is from happier times.